EU to Stop Misleading Green Claims on Products
The EU is introducing new criteria to prevent companies from making deceptive claims about the environmental benefits of their products and services. The initiative aims to ensure that consumers receive accurate and reliable information about the environmental impact of their purchases. This new push comes as part of the EU's broader circular economy action plan. The European Commission hopes to foster trust and support informed decision-making among consumers.
New EU criteria to crack down on 'greenwashing' and help consumers make informed choices.