EBA Issues New Rules to Combat Financial Greenwashing

The European Banking Authority (EBA) has published revised guidelines to tackle greenwashing risks in retail banking products. The new rules clarify how banks must manage the design and sale of products with environmental or social features. They require manufacturers to properly integrate sustainability factors and ensure marketing claims are fair, clear, and not misleading. This update aims to protect consumers and enhance trust in the sustainable finance market. National authorities are expected to incorporate these guidelines into their supervisory practices.

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