Climate & Energy
Stopping Misleading Green Claims
The EU is introducing new criteria to prevent companies from making misleading environmental claims about their products and services. These "green claims" rules will require companies to substantiate their environmental claims with reliable evidence. The aim is to increase transparency and prevent greenwashing. This initiative is part of the EU's broader efforts to promote a circular economy and sustainable consumption. The new regulations are expected to impact marketing and advertising practices across the EU.
EU cracks down on greenwashing with tougher rules on environmental claims.