Climate & Energy
Green Claims: New criteria
The European Commission announced new criteria to stop companies from making misleading environmental claims about their products and services. These criteria aim to combat 'greenwashing' and ensure consumers have accurate information about the environmental impact of their purchases. The new rules will require companies to substantiate their green claims with verifiable data. This initiative is part of the EU's broader efforts to promote a circular economy and sustainable consumption.
EU cracks down on 'greenwashing'; demanding proof for environmental claims.